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Tasty Tuesday: Blue Berry Flavours and Blue Spirulina

Each month, IMCD selects a new colour, taste and/or natural ingredient based on market trends and in line with the demands of the final consumer. Feel free to discover this month’s sweethearts and reach out if these fit into any of your projects.

Taste Blueberries IMCD

What’s Driving Consumer Choices Today?

Berries were one of the fastest-growing fruit flavours between 2015 and 2020 for F&B, according to Mintel. Products flavoured with berry have broad appeal due to their bright sweet flavours, vibrant colors, and health associations derived from berries’ superfood status. 


Combine blue berries with natural Spirulina to imply a product’s flavour and to attract and capture consumers attention.