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May 30, 2023

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Tasty Tuesday: Botanicals and Wellness Flavours

Each month, IMCD selects a new colour, taste and/or natural ingredient based on market trends and in line with the demands of the final consumer. Feel free to discover this month’s sweethearts and reach out if these fit into any of your projects.

What’s Driving Consumer Choices Today ?

 

According to a recent survey by Innova Market Insights, 71% of consumers actively seek out products that “positively boost their nutrition,” or ''benefit how their body’s functions.’’ This shows that consumers increasingly turn to food and beverages with specific ingredients that benefit their wellbeing.   

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When consumers are scanning aisles for products that can support their overall wellbeing, including their physical, mental, and emotional wellness. Botanicals and wellness flavours are key ingredients in capturing consumer attention.

 

Botanicals and wellness flavours have a unique ability to evoke positive feelings and associations based on personal experiences and knowledge. By incorporating these flavours into food and beverage products, manufacturers can tap into consumers' desire for healthy, functional options that taste great. 

 

Embark on a botanical journey to find wellness in nature. We help you create an unforgettable food or beverage experience combining sought-after benefits and authentic taste.