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Towards greener and cleaner laundry

Consumers are always looking for products that make their lives easier, and laundry products are no exception. Convenient, but less sustainable, laundry capsules are gaining market share from liquid laundry options and the traditional powdered detergents, which still come out best in consumer tests. However, consumers also want convenient products to be sustainable: they should have less plastic and need fewer resources to manufacture and distribute.


We developed a new liquid laundry concentrates in response to consumer trends and demands for ‘greener’ solutions, reduced packaging and lower water consumption during manufacturing. We wanted to simplify current manufacturing and formulation processes and create new formulations that perform equally well and ensure clean laundry. Although liquid laundry capsules are becoming increasingly popular thanks to their convenience, they do have their limitations. Consumers cannot alter the dose to match the size of their load, degree of soiling, or the water hardness in their area.