Optimising everyday wellness
CONCEPT RATIONALE
All body systems are interconnected – the brain relies on the cardiovascular system to supply blood rich in oxygen and nutrients, the nervous system directly connects the gut to the brain, and over 70% of the immune system is located in the gut. Awareness of the interactions between body systems is leading consumers to seek out multi-functional nutraceuticals – those that target more than one area at a time.
IMCD experts recognise consumer desires for evidence-based, all-round, holistic nutraceuticals and have developed Be Well, a unique and highly effective everyday gummy targeting key processes and supporting many aspects of health, promoting optimal wellness.
TARGET MARKET
Be Well is a unique, highly effective everyday gummy that targets key processes and supports many aspects of health, promoting optimal wellness. Be Well supports all areas of health: immunity, vision, mental health, inflammation, musculoskeletal health, metabolic health, skin and beauty, and cardiovascular health. Collaboration on flavour masking from IMCD technical experts and ingredient suppliers has resulted in an innovative, highly stable, and palatable gummy that is easily incorporated into day-to-day life.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Formulated as a combination of clinically proven synergistic actives, full-spectrum salmon oil and Cholecalciferol, effective across a wide range of health areas.
- Palatable – refreshing and stimulating flavours.
- Convenient – just two tasty gummies a day.
- Taste masked and no unpleasant aftertaste.
- Sugar-free.
Log in to MyIMCD to discover the concept formulation and further insights into optimising everyday wellness.
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